Gunnar Optiks is offering glasses that don't just make it easier to look at screens, they're clearly labeled with what you'll be looking at. Just as it did with Black Ops and Modern Warfare 2, Gunnar is producing a version of its "Advanced Gaming Eyewear" bearing the Call of Duty: Modern Warfare 3 logo.

The yellow-tinted $99 glasses, like other Gunnars, are designed to reduce strain and enhance contrast when looking at LCD screens. This particular model is also designed to subtly advertise Activision's upcoming sales juggernaut from the sides of your face. The MW3 "Gaming Eyewear" will be sold exclusively at Best Buy around the release of the game, with pre-orders opening this month.