While the story is certainly one of the main attractions, it’s creating an atmosphere that Ni no Kuni excels in. This isn’t conveyed just through the background designs or the music and art style. It’s also incorporated into how the game plays. There are magical monsters of all sorts of shapes and sizes that are spawned from the heart and fight alongside you through your entire journey. These are befriended using songs played from a lyre during battles. During the game, you get the opportunity to draw runes onto the touchscreen to activate magic spells.
There are very few problems I can actually pinpoint with regard to the game. One is that the number of voiced lines and animated scenes decreases towards the latter half of the experience, but that’s because you tend to spend more time on the quests and dungeons than before. Despite this, there’s still a fair amount of both, enough to pull you in like a storybook.
Source: Siliconera