I haven't really played much Forza since the second game, and my biggest concern going into a recent preview event here in San Francisco was what Turn 10 Studios was doing to bring the wayward back.

Forza 4's Car Club alleviated my concern, and in a way that I didn't expect. I'm not a member of any club or institution -- wary of elitism and membership -- so why did I find the Car Club so intoxicating?