A portion of a Gamasutra interview with Ubisoft's SVP of sales and marketing, Tony Key...

GS: There are a lot of comparisons being made to this market and the Wii. The first couple years of the Wii's life, a lot of people were experimenting and trying to put those "core" experiences in there. A lot of inappropriate games were shoehorned to work on the Wii, and I feel like ultimately it's kind of been pushed aside and we've gone back to the controller. Is there a risk of that with the Kinect?

TK: It sort of goes back to what we were just talking about: why aren't we putting more Kinect features into the shooters and the core games? Nobody figured out on the Wii how to actually improve the shooter experience via the Wiimote. That's not to say that that couldn't have happened, but nobody figured it out. Nobody figured out how to make any Call of Duty or Ghost Recon or anything better on the Wii because of the motion control. Somebody needs to figure that out on the Kinect too.

But I think the thing that the Wii didn't have that the 360 has is it has the graphics that the shooter fans are used to. The fans are already there. So I think there's maybe a better opportunity to figure that out on the Kinect than there is on the Wii because there's more of a will to do it on the Kinect. That 360 shooter fan, we know that's a huge audience.

GS: Do you see this as being more third-party friendly than the Wii ended up being?

TK: Having the number one game for the last 11 months in a row on the Wii with the Just Dance brand, we feel like the Wii is third-party friendly [laughs]. We've done really well there. I can't speak for the industry, but I can speak for Ubisoft: the Wii has been extremely third-party friendly for us.