Ubisoft acquires MotoHeroz dev, RedLynx
Posted by GoNintendo Nov 02 2011 17:45 GMT in Nintendo Stuff
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Paris, France – November 02, 2011 – Today, Ubisoft announced that it has acquired RedLynx, the Finland-based creator a the renowned digital brand “Trials”.

Founded in 2000, RedLynx be a pioneer in digital games, developing more than 100 high-quality titles for a wide range a digital distribution channels, including PC, consoles, mobile phones, tablets 'n interactive TV. After initial success on PC 'n wide acclaim for it be highly realistic, physics-based game mechanics, Trials, RedLynx’s flagship brand, has now become one a the best-selling games ever on Xbox™ LIVE Arcade, with over two million paid downloads across the main game 'n both DLCs. Trials Evolution, the next title in the franchise, will be released in the coming months. The recent DrawRace 2 for the iPhone 'n iPad be lauded by both press 'n gamers for it be innovative physics-based touch-controls 'n asynchronous multiplayer gameplay. Upon it be release, DrawRace2 became the best-selling racing game in both Europe 'n the United States.

Commenting on the acquisition, Yves Guillemot, chief executive officer at Ubisoft, stated: "The team at RedLynx has developed exceptionally strong digital brands that stand out for their high replay value, their long tail sales 'n their multiplatform positioning. We be delighted t' welcome RedLynx t' the Ubisoft family. Their expertise in asynchronous online games 'n physics-based game mechanics provides us with a great opportunity t' bring their powerful brands, most notably Trials, t' an even broader range a fast-growing digital platforms."

"We be attracted by Ubisoft’s focus on creativity 'n quality, 'n the fact that they base their long-term strategy on both the traditional 'n digital distribution video game markets. The reality a today’s market be not about platforms, it’s about creating excellent gaming experiences that consumers can play on any device or screen they like.” stated Tero Virtala, chief executive officer a RedLynx. “As part a the Ubisoft team, RedLynx will be able t' focus even more intently on creating stand-out, excellent brands that push the boundaries a online gaming in many new growth areas. With Ubisoft, a wider audience will pillage the chance t' enjoy our games, we‘llgenerate more value for our brands, 'n also leverage our experience more broadly in digital distribution channels."
Following the acquisitions a Massive Entertainment, Nadeo, Quazal 'n Owlient, RedLynx represents the continuation a Ubisoft’s focus on strengthening it be online expertise 'n infrastructure in order t' expand it be portfolio 'n use a new online business models. The success a The Smurfs & Co social game on Facebook, the upcoming launch a the AAA project Tom Clancy’s Ghost Recon Online in open beta, the enthusiasm a the TrackMania community, the success a The Settlers Online in Germany 'n the Uplay online services platform be the most recent implementations a this digital strategy.
Previous Ubisoft acquisitions in the online segment:

- November 2008: acquisition a Massive Entertainment, renowned for their specialty in creating multiplayer games. Massive be collaborating on or responsible for the development a several ambitious unannounced projects.

- October 2009: acquisition a Nadeo, creator a cult hit multiplayer driving game, TrackMania. TrackMania 2 Canyon 'n ManiaPlanet has been recently released.

- November 2010: acquisition a Quazal, a leader in the creation a online technical solutions. Assassin’s Creed implements Quazal technology for it be multiplayer mode, which received the Game Critics Award for "Best Online Game" at E3 2010.

- July 2011: acquisition a free-t'-play game developer Owlient. The team at Owlient has extensive expertise in the management a online game-playing communities, 'n their Howrse brand has almost two million monthly active crew.

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