Never underestimate the addictive power of microtransaction infused farms, apparently, as Zynga has disclosed a record quarter for the period between July 1 and September 30: Over $306 million, an 80 percent increase in revenue over that same period in 2010. The social megalith attributes the increase in revenue to the successful launches of Adventure World and the Facebook version of Words with Friends, which took place during this quarter.

Revenue is a very different beast than profit, however, where Zynga continues to decline. Following a 95 percent year-over-year profit decrease in Q2, the SEC filing shows a 54 percent decrease year-over-year in Q3 after a total of $12.5 million in net profits.

Hey Zynga, want a tip? It's on the house: Monetize letter tiles in Words with Friends. We'll pay you fifteen dollars to get rid of "MXLCZDL."