EA Interactive, the branch in charge of social and mobile gaming, has been folded into other divisions at EA, most notably to EA Labels and its digital ventures. EAi's former head, Barry Cottle, has jumped ship to join Zynga as executive VP of business and corporate development. Cottle was in charge of EA's social and mobile efforts, including The Sims Social on Facebook and Dead Space on iOS.

EA's digital business brought in more than $1 billion in 2011, and Zynga raised $1 billion in its IPO (although that is off to a rocky start). These are two major players in what we often see as a minor, slightly annoying subsection of the gaming industry, and it will be interesting to see what happens when their streams cross.