Garnering legions of fans tends to wedge a franchise right between those that crave more of the same content, and those that loathe its existence. Call of Duty: Black Ops 2 is in the same spot, but developer Treyarch is looking to create some wiggle room between the two camps in its next contribution to Activision's billion dollar franchise.

At Treyarch's office in Los Angeles, company boss Mark Lamia steps into a darkened theater filled with journalists. He's chipper, excited to finally talk about the game his team has been slaving over for more than a year. Despite a tightly constructed marketing schedule, the secret of Black Ops 2 was hard to contain; its existence began to leak in January.

"Let me introduce you to the worst kept secret in the game industry," Lamia says as he walks in front of a giant screen embellished with the sleek Black Ops 2 logo. The walls around the screen are lined with concept art, some of it modeled after surveillance photos from in-orbit satellites, but all with a futuristic tint to them. "Saying that," Lamia continues, "we think what Black Ops 2 is about is one of the best kept secrets in the industry."