Like thatgamecompany before it, The Unfinished Swan dev team is being pseudo internalized by Sony in order to complete a PSN game exclusively. In so many words, the folks at Giant Sparrow got set up with "office space, equipment, and advice," in exchange for creating a PS3-exclusive title - the title in question being The Unfinished Swan.

But wait, haven't we seen a first-person painting game before? Why yes, yes we have ... way back in 2008 when it was still named "Whitespace." Holy moly! Giant Sparrow apparently signed a deal with Sony some time in the past few years and have been plugging away on The Unfinished Swan ever since. The team's first goal: establishing a story for their neat tech demo.

"The idea of painting a white world is pretty abstract. You could make all kinds of different games about that," creative director Ian Dallas admits on the PlayStation blog. What his team found most interesting, however, was crafting a tale around the "sense of wonder" the world gave them. "After splatting stuff for a few months we realized what we liked most about it was the sense of wonder it created. We liked not knowing what was out there." As such, The Unfinished Swan now follows the tale of "a boy named Monroe who's chasing after a swan ... the swan stepped out of a painting and has wandered off into a surreal, unfinished world."

Beyond the basic story trappings and painting mechanic, Dallas promises, "the painting a white world stuff is actually just the first 15 minutes." But then what? "After that, things get really weird." Well, OK then!

The Unfinished Swan has no release window just yet, but will eventually launch exclusively on the PlayStation 3's digital network.