It must be hard to maximize your reach to gamers when there's a "3" in the title of your game. What if I've never played the first two games? How am I expected to understand all of the references and deep, established lore? It's quite the pickle for those looking to come into any established franchise without prior experience.
In the case of Lost Planet 3, it's a pretty interesting prospect. It's the third installment in a fairly polarizing series - either you love Lost Planet or you don't - from a relatively unknown developer who hasn't shipped that many games.
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