Seth Killian, former Capcom strategic marketing director of online and community, has taken the role at Sony Santa Monica as lead game designer, working on PlayStation All-Stars Battle Royale and with other outside studios.

Killian is best known for his work in the fighting game community - he co-founded the EVO championships and handled Capcom's fighting games during his six-year employment - and he says that experience will help him at Sony Santa Monica.

"Fighting games are very close to my heart, and as someone that's spent much of my life with traditional fighters, All-Stars has been a great opportunity to take a step back and rethink fighting fundamentals from the ground up," Killian writes on the PlayStation Blog. "All-Stars is also a total love-letter to Sony fans. From the characters, to their special moves, to the incredible level 3 supers, and the stages themselves, I'm not sure there's ever been such a giant dose of fan-service in Sony history."

Did we mention Killian used to be in PR? He will be working with third-party studios such as Fun Bits Interactive, Queasy Games, thatgamecompany, Giant Sparrow, and of course All-Stars' SuperBot Entertainment. Killian will be bringing All-Stars to EVO this weekend, as part of PlayStation's first official presence at the tournament.