Hopefully most of you won't be surprised by this pricing. New Super Mario Bros. 2 has officially received its eShop pricing. If you're going to buy the digital version, get ready to cough up $39.99.

Nintendo has already said that there weren't going to be differences in retail and eShop pricing. There may be opportunities with buying digital codes at retail, but going straight through the eShop nets you the same price. Now you have to decide if the convenience is worth the lack of box and cartridge.