American McGee's Spicy Horse studio is shrugging off the madness of console development to create free-to-play, browser- and cloud-based games such as Kongregate's Big Head Bash. This move follows Spicy Horse's partnership with EA to launch Alice: Madness Returns last year as a mainstream, boxed and digital title. Alice was Spicy Horse's last foray into the physical space, McGee tells Game Informer.

"Our studio wouldn't consider going back to traditional console development, but I do think we'll end up being in the right place when consoles come back to us," he says. "By that I mean we fully expect the definition of 'console' to shift radically over the next two years. Our consoles will become our mobile devices (Or if you prefer: Our mobile devices will become our consoles)."

Spicy Horse has already seen a larger return on investment from its free-to-play games than Alice ever produced, or likely ever will. This is the future, McGee says, and static games locked to specific physical media will be unable to compete with always-updating, fluid titles in the free-to-play universe.