REPORT - ASA rules against Activision's Modern Warfare 3 ad
The Advertising Standards Authority has upheld two complaints levelled against on of Activision’s Call of Duty: Modern Warfare 3 ads.
The ad showcased a number of the countries featured in the game and, in the words of the ASA, contained “computer-generated scenes of New York under military assault, with buildings exploding and catching fire, soldiers loading guns and a submarine firing rockets”, “armed men firing at a lorry” and “further scenes of armed warfare and destruction, including soldiers firing weapons, military vehicles firing rockets at buildings and explosions”.
Full report here
The ad showcased a number of the countries featured in the game and, in the words of the ASA, contained “computer-generated scenes of New York under military assault, with buildings exploding and catching fire, soldiers loading guns and a submarine firing rockets”, “armed men firing at a lorry” and “further scenes of armed warfare and destruction, including soldiers firing weapons, military vehicles firing rockets at buildings and explosions”.
Full report here
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