Take-Two announced during its first quarter conference call that Borderlands 2 is doing incredibly well in terms of pre-orders at retail.

"Consumer anticipation is phenomenal," Karl Slatoff, chief operating officer of Take-Two said about Gearbox's shooter. "Preorders are currently the third highest of any title in Take-Two's history, behind only Grand Theft Auto 4 and Grand Theft Auto: San Andreas."

For context, Grand Theft Auto 4 made $500 million in its first week, selling 6 million copies, with 3.6 million on its first day.