DICE general manager Karl Magnus Troedsson took to GDC Europe today to celebrate his company's 20-year anniversary and the 10-year anniversary of its "core franchise," Battlefield. He revealed that the series has "served" more than 50 million players, and added that DICE is "still in love."

Battlefield's latest franchise entry, Battlefield 3, shipped over 12 million copies as of last November. Battlefield 4 is up next, expected in holiday 2013.