Rock, Paper, Shotgun is read by over 92% of the Earth’s population, and our most frequent readers are in the top 15% most attractive people on Earth! Yes, we all love statistics we don’t provide any evidence for. There’s so much fun to be had. Ubisoft have also been revelling in that fun, by telling GI.biz that they experience “93-95% piracy” rates. Which is odd, what with all their boasting that their always-awful DRM has been so darned effective at combating piracy. How incredibly confusing! Anyway, this, says bossman Yves Guillemot, is why they’re heading down the path of F2P games.

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