Sky Now TV - a streaming video service in the UK that launched on iOS, Android, PC and Mac last month - is now compatible with Xbox 360. Gamers can stream content in up to 720i and access Sky Now TV's 11 different movie channels. Of course, the app fully supports Kinect voice commands and navigation, per the new standard operating procedure for all Xbox 360 apps.

New users can try out Sky Now TV for free via a 30-day trial, but after that it'll cost £15 a month beyond those first 30 days for a Sky Movies Pass. There's also the opportunity to rent more recent films by paying a premium through the Xbox 360 app.