"Let me clarify. What I said was [about not greenlighting] anything that [doesn't have] an online service. You can have a very deep single-player game but it has to have an ongoing content plan for keeping customers engaged beyond what's on the initial disc. ...I still passionately believe in single-player games and think we should build them. What I was trying to suggest with my comments was that as we move our company from being a packaged goods, fire-and-forget business to a digital business that has a service component to it. That's business-speak for ‘I want to have a business that's alive and evolves and changes over time'" - EA Games President Frank Gibeau

In other words, you can expect single-player gaming with some sort of online interactivity shoehorned in. Not every game needs an online component, but EA is convinced of the opposite.