Not because I’ve given it permission, mind you. No, no – I don’t possess that kind of power. I can, however, pave the way for the final domino in the promotional procession – that most mighty of Silver Surfers: the launch trailer. Without it, the delicate videogame hype ecosystem would crumble, and we’d have no way of knowing that our games were coming out tomorrow, or a few days from now, or in, like, two months sometimes. It’d be total pandemonium. Countless lives would almost certainly be lost in the chaos. We need this structure, is what I’m saying. Launch trailers are totally and completely necessary. So here’s one for Borderlands 2. This one tosses wub-wubs and wimowehs in favor of in-your-face “epic”-ness, but it’s still quite a sight.

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