The crew at Firaxis is pretty passionate about XCOM: Enemy Unknown, few more so than lead designer Jake Solomon, who went to a local shop to pitch the upcoming game to customers. In his own special way, he tries to get customers to give the game a shot come launch day.

If you appreciate Solomon hamming it up, be sure to give our Gamescom podcast a listen, where he joins us as a guest with XCOM producer and designer Garth DeAngelis. They eventually get around to talking about XCOM, but it's a fun and bizarre journey before we get to that point. XCOM: Enemy Unknown will begin abducting your time October 9.