GAME and Ubisoft create Revolutionary launch for Assassin's Creed III
On 30th October, GAME will be transporting customers back to 1775; the start of the American Revolution and the setting of the latest installment of one of gaming’s most popular franchises for the launch of Assassin’s Creed III.
GAME at Stratford will be turning fantasy into reality to launch Ubisoft’s latest title by transforming the flagship store into a scenic replica of the game’s winter wilderness, complete with Redcoats who will be patrolling and entertaining the queue.
Set against the backdrop of the American Revolution in the late 18th century, Assassin’s Creed III introduces a new hero, Connor, who becomes the new voice for justice in the ancient war between the Assassins and Templars. GAME has launched its own challenge for Connor fans and will be on the hunt for the best dressed Assassin on the night to win a ‘money can’t buy’ Assassin’s Creed III prize.
And if that wasn’t enough, GAME and Ubisoft are offering ‘midnight specials’ on a host of Assassin’s Creed memorabilia.
Elsewhere, lucky customers at GAME Hull will be treated to a night with Assassin’s Creed III game developer Tim Browne from Ubisoft Annecy. In store from 9:30pm on the 30 th October, Tim will be on hand to deliver top advice and tips on the game to customers.
Anna-Marie Mason, Marketing Director at GAME said: “Assassin’s Creed fans can’t wait to get their hands on the next chapter of this epic game and we are really excited to be opening so many stores at midnight to celebrate in true GAME style.
“We are bringing a piece of the adventure to life at GAME Stratford for London fans and we are delighted that developer Tim Browne will be attending GAME Hull, giving both the north and south a great experience to look forward to.”
The Assassin's Creed III Exclusive Special Edition on Xbox 360 and PS3 is available only at GAME and includes an exclusive in-game weapon: the flintlock musket and an exclusive single player mission: A Dangerous Secret.
For the latest information on all Assassin’s Creed III midnight store launches, or to pre-order the title visit www.game.co.uk/assassinscreed.
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