In the "Hit List" from the Academy of Interactive Arts & Sciences, the video game industry's top talents describe their current gaming addictions, their most anticipated releases and more. This week: 343's Franchise Development Director Frank O'Connor. Frank O'Connor has worked in and around the gaming industry for about twenty years, starting in the gaming press in the UK, where he edited and wrote for several magazines before making the move to the States. After several years working on games publications here, he took an opportunity to work at Bungie studios as a community manager, working on consumer relations, marketing efforts and game fiction.

When Bungie spun out of Microsoft during Halo Reach, he decided to stay with the Halo franchise and has been there since the inception of 343 Industries. He's lived through every single console and computer game transition, and he is just as excited about the impending one as he was when Pong gave way to the Atari 2600.

At Frank's forthcoming 2013 D.I.C.E. Summit session with Microsoft Game Studios/343 Industries' Executive Producer Kiki Wolfkill, Frank will co-present on "Changing the Universe - Three for Three." This session will explore the trials, tribulations, and opportunities in building and rebuilding a cultural phenomenon, expanding a beloved universe into live action and transmedia storytelling, all while creating a AAA-game studio from scratch.