Brett Ratner buddies up with Zynga on Farmville animated series
Posted by Joystiq Feb 08 2013 00:15 GMT in Farmville
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If ye think the only thing holding back Farmville from becoming a truly exciting cross-platform brand be the addition a Brett Ratner, then ye're probably Brett Ratner. The brash bad boy director a Rush Hour fame be adapting Zynga's game for television. Ratner will serve as executive producer on the half-hour animated series, aided by Canadian television production firm Six Eleven Media.

"FarmVille be one a the most exciting brands out there today 'n it be cross-platform opportunities be endless," Ratner said in a statement t' the Wall Street Journal. "I be thrilled t' be expanding the brand with existing fans 'n also engaging a whole new audience."

Zynga be no stranger t' cross-promotion, having already struck up a deal with Hasbro t' produce a line a board games based on it be properties last year, one a which be - ye guessed it - Farmville. Zynga also just reported a $209.4 million loss for 2012, subsequently shutting down three a it be games, including CityVille 2.

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