During a panel at the SXSW Interactive Festival, Gearbox franchise director Matt Armstrong and Borderlands lead character designer Jonathan Hemingway provided a behind the scenes look at how the developer evolved its playable characters from faceless archetypes to its four-person killing crew.

Each character was originally conceived to give players a point of comparison to other genres or game franchises. The accessible and easy to use "Doom Guy" focused on giving classic shooter fans their familiar FPS fix; the tactical shooter archetype focused on delivering more strategic options, like in Metal Gear or Splinter Cell; and a world manipulator character concept wanted to give gamers a James Bond-like, gadget-focused killer.

Eventually, these original concepts - crudely drawn in shapes - evolved into the four playable characters featured in Borderlands.