Ubisoft - Consumers will vote with their dollars when there's too much Assassin's Creed
Coming from a Eurogamer interview...
"The players will tell us. Right now there are more and more coming into the franchise, so I don't see that day. It's our breakthrough. When you have quality content, the frequency of coming out with the game is not an issue at all. On the contrary, people expect more and more of that content. So it's natural to be able to provide that content. The gamers are happy and it's our job to make them happy." - Ubisoft's Yannis Mallat
In other words, as long as consumers keep buying, Ubisoft is going to keep Assassin's Creed a yearly franchise. The question is, just how low is Ubisoft willing to let the revenue go?
"The players will tell us. Right now there are more and more coming into the franchise, so I don't see that day. It's our breakthrough. When you have quality content, the frequency of coming out with the game is not an issue at all. On the contrary, people expect more and more of that content. So it's natural to be able to provide that content. The gamers are happy and it's our job to make them happy." - Ubisoft's Yannis Mallat
In other words, as long as consumers keep buying, Ubisoft is going to keep Assassin's Creed a yearly franchise. The question is, just how low is Ubisoft willing to let the revenue go?
