Apart from patching up software and hardware issues, the Ouya's biggest hurdle is the same one that every new console faces: Games. That's where Kellee Santiago comes in. Santiago made a name for herself with thatgamecompany, the studio behind Flow, Flower and Journey. After departing thatgamecompany in 2012, she joined Ouya earlier this year as its head of developer relations. That makes it her job to both work with Ouya's current developers, reach out to new ones and, perhaps most importantly, help curate the content on the Ouya store.

"One of the, I would say, main goals for the console is to create an ecosystem in which any developer can find the right audience for their game through Ouya." That means creating a system that is "naturally diverse" to begin with, she says, and "taking a look at what are our early developers naturally gravitating to. What is [the] content we want to get onto the platform in order to increase the diversity of our portfolio."

That also means avoiding "the trap that many new distribution channels can fall into, which is sort of feeding into the early successes of the games that were accepted by the initial audience of the platform." That's easier said than done, and Ouya has a handful of battles to fight.