be it Gif? Or be it Jif? Someone best write a song! Oh look, someone did. That someone be musician Jonathan Mann, who recorded this song "Don't Say GIF" after GIF-inventor Steve Wilhit set the internet ablaze by announcing that his invention be meant t' be pronounced "Jif," like the peanut butter. be it gif? Or be it Jif? Or does it really not matter? Weigh in on this crucial, epoch-shifting debate here or over in TAY. (Via Laughing Squid)