Nintendo discusses their hardware market share worldwide, importance of Luigi's Mansion and Pokemon Mystery Dungeon
I used this graph in the Financial Results Briefing in April. It compares the video game hardware market shares in Japan, the U.S. and Europe during the three-month period of January to March.
In those three markets combined, Nintendo 3DS had become the platform with the largest share thanks to the huge sales figures in Japan. However, the device did not have a satisfactory presence yet in the U.S. and European markets. Therefore, as I mentioned in that presentation, our most important challenge for this year is to vitalize the Nintendo 3DS business in the Western markets.
This graph shows the market shares in April. The market share of Nintendo 3DS has increased both in the U.S. and in Europe since highly anticipated titles for the platform, including “Luigi’s Mansion: Dark Moon,” have been released since March.
Although the U.S. NPD data for May 2013 has not been announced yet,
you can see that the market shares of Nintendo 3DS have further increased in Japan and Europe.
For your information, the launches of “Luigi’s Mansion: Dark Moon” and “Pokémon Mystery Dungeon: Gates to Infinity” in late March improved the situation for Nintendo 3DS in the U.S.
The successive releases of other much-anticipated titles since then have more than doubled total first-party software sales counting from April compared to last year. Thanks to the revitalized Nintendo 3DS software market, the sales pace of the hardware has also showed a year-on-year increase since April in spite of a sharp decrease in the size of the entire U.S. video game market.
In Europe the situation varies by country. This graph compares the hardware market shares in the seven European countries where Nintendo subsidiaries conduct direct sales. This graph shows data during the three-month period of January to March, which I showed in the Financial Results Briefing in April.
Nintendo 3DS had a certain presence in countries such as France, Belgium and Germany, but the sales in the UK, the biggest market in Europe, were lower than what they should have been.
Here is the data for April. The continual release of much-anticipated titles since March has greatly improved the situation.
Except for the UK and the Netherlands, Nintendo 3DS has become the platform with the largest share for five different countries in Europe. Also, Nintendo 3DS software has a good presence in the hit charts in each of these countries.
You can see from this graph for May that the market share of Nintendo 3DS has further increased. Nintendo 3DS software titles have shown a greater presence on the hit charts in each country.
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