REPORT - NPD preparing to track digital sales this year
David McQuillan, president of the Games group at NPD, spoke to GamesIndustry International recently about the progress his firm has been making towards the goal of offering a digital POS tracking service.
While that service is not yet available, NPD is looking to launch "quickly" because of the new consoles hitting the market this holiday season.
Full report here
While that service is not yet available, NPD is looking to launch "quickly" because of the new consoles hitting the market this holiday season.
Full report here
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