Nintendo is the Willy Wonka chocolate factory of the gaming world.

The products that roll out of Nintendo's doors are whimsical and wildly different than what leaves Microsoft or Sony's factories. Nintendo creates games and consoles in a secret vacuum of ergonomic white walls and strict NDAs, with rooms populated by fantastical creatures and short, foreign men with mustaches and overalls.

At least, that's an apt analogy that one developer recently made about Nintendo, the company's Business Development Manager, Dan Adelman, tells me. He's Nintendo's indie outreach specialist, and for years he's been scouting potential developers for Wii, 3DS and Wii U, and he's been a part of the company's recent evolution into what he hopes is a more open, transparent distributor.

Picture Willy Wonka's glass elevator.

"Historically, Nintendo has seemed kind of hard to approach, kind of like there's a closed system where if a developer already knows somebody at Nintendo or has some kind of 'in,' they're in, but otherwise there's no way to interface with the company," Adelman says. "I think we're putting a lot of effort into changing that and making ourselves more accessible, so I really want to make sure that people realize that it's actually pretty easy now - and we're trying to make it easier - to work with us and release games on our systems."

If Adelman is Wonka, he wants every developer to get a Golden Ticket.