What’s the best way to advertise an entertainment product such as Lost Planet 3? Perhaps you’d describe to people what the stand-out features of the product are, explaining precisely what experiences lie in wait? Maybe you’d choose to entice them with the promise of a powerful narrative? Or, as Capcom do here, you could simply describe, in horrific detail, what happens to the human body when it is exposed to extremely cold conditions. “Your eyeballs frost over and, as ocular fluids freeze, rupture in their sockets.” Eek. I think my eyeballs just flinched. Once I’ve recovered from the shock, I’m going to expend a great deal of time and energy attempting to convince Werner Herzog to re-record the narration in the trailer. It would be beautiful.

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