Illumiroom isn't on its way to stores, bundled with Xbox One or otherwise, for fear the price tag would topple the shelves, Microsoft planning lead for Xbox One Albert Penello said at Gamescom, reported by Aus Gamers.

Illumiroom, an initiative from Microsoft Research, looks like a nifty piece of technology - it connects to a console, ideally an Xbox One, and projects over a player's room, surrounding the TV and expanding game effects on top of real-world objects. "I wouldn't expect you'll see that," Penello said. "It's very, very cool tech but it's, like, for a consumer, it requires projectors and things. It's really super-neat if you're in the lab and you've got Microsoft money and you could totally set up this awesome lab, but... we looked at it, but for an average customer it's, like, thousands of dollars."

When it was first revealed in January, Illumiroom was labeled "proof-of-concept." In April, Microsoft Research said Illumiroom was still in the prototype stage.