Iwata says he now better understands American markets, says NoA is most advanced digitally
To be more specific, Nintendo Co., Ltd. used to have an International Business Division. Today, I am directly in charge of the international businesses at the company as well as being the CEO of Nintendo of America Inc. Mr. Kimishima, sitting next to me today, used to be the CEO of Nintendo of America, but since it was decided that he would return to Japan, I decided that I should assume his CEO position, at least for a while. As the CEO of the company, I visit there more often than before, and I meet with more people there. Naturally, I can now better understand the American markets.
In a variety of senses, we are now facing a big turn of the tide, particularly with respect to digitalizing our business. When it comes to systematically marketing packaged software including its distribution, I can say that Nintendo of America is the most advanced among all the distribution divisions/subsidiaries of the company. On the other hand, perfection may sometimes cause an issue when a drastic environmental change has taken place. For our distribution divisions/subsidiaries, in order to initiate a great change ourselves, it is critical to learn from our counterparts around the world and locally implement their best practices and turn the PDCA* cycle quickly. I feel that the process of learning from Japan and Europe and thereby changing in accordance with the changing times while, at the same time, making use of the existing advantages Nintendo of America possesses, has certainly become quicker in comparison to how it was before, when I was communicating indirectly with people at Nintendo of America. We would like to show some tangible results during the year-end sales season. - Satoru Iwata
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In a variety of senses, we are now facing a big turn of the tide, particularly with respect to digitalizing our business. When it comes to systematically marketing packaged software including its distribution, I can say that Nintendo of America is the most advanced among all the distribution divisions/subsidiaries of the company. On the other hand, perfection may sometimes cause an issue when a drastic environmental change has taken place. For our distribution divisions/subsidiaries, in order to initiate a great change ourselves, it is critical to learn from our counterparts around the world and locally implement their best practices and turn the PDCA* cycle quickly. I feel that the process of learning from Japan and Europe and thereby changing in accordance with the changing times while, at the same time, making use of the existing advantages Nintendo of America possesses, has certainly become quicker in comparison to how it was before, when I was communicating indirectly with people at Nintendo of America. We would like to show some tangible results during the year-end sales season. - Satoru Iwata
Link
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