“I am just astounded year after year after year how retail supports Call of Duty, and Activision. It is a tough time for retail at the moment, but it is also an exciting time with the next-gen of consoles. I feel retail has an integral role to play in games and moving gaming forward and I am sure they will come through the other side. Call of Duty is one of the biggest entertainment franchises. It rivals any Hollywood blockbuster and we should celebrate that.” - Activision UK MD Roy Stackhouse
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