EA's received hefty doses of criticism following the launch of its free-to-play mobile version of Dungeon Keeper, thanks in particular to the game's reliance on microtransactions. One person voicing displeasure with the game recently is Dungeon Keeper's original creator, Lionhead Studios co-founder and current 22 Cans head, Peter Molyneux.

"I felt myself turning round saying, 'What? This is ridiculous. I just want to make a dungeon. I don't want to schedule it on my alarm clock for six days to come back for a block to be chipped,'" Molyneux told the BBC. "I don't think they got it quite right, the balance between keeping it familiar to the fans that were out there but fresh enough and understandable enough for this much bigger mobile audience."

EA quietly safeguarded itself against poor reviews for Dungeon Keeper on Android in particular, as it was revealed last week that anything less than a five-star review was diverted to a feedback form within the app. Given Molyneux's penchant for the, shall we say, unconventional, if he's calling you 'ridiculous', something somewhere has gone terribly wrong. [Image: Electronic Arts]