A portion of a Ubisoft interview with Todd McFarlane...



U: In terms of pure toy creation, Rabbids are kind of like a blank slate. They’re limited in detail. On the other hand, you’re renowned for your eye for detail and points of articulation. How was this a different challenge for you, and how did you approach it?

TM: You’re right. We usually look at stuff and think we have to nail it. We have to get every bolt and every screw and every single groove that you have in a space uniform or the outfits in Assassin’s Creed. They’re pretty elaborate. Our job is to try to capture all of that.

The Rabbids are twofold. That attention to detail still comes into play. They still have to look like the Rabbids in the game and on TV. I can’t just make a quasi-shape and paint it white and call it a Rabbid. That’s not fair. It has to be exactly the right shape. But the selling aspect, obviously, isn’t the detail, because there’s not a lot of it. It’s the fun factor. That was the challenge. We haven’t really gone into a lot of projects where that’s the priority.