Last month we spoke with Heavy Rain executive producer Guillaume de Fondaumiere about Quantic Dream's upcoming PS3 adventure game. As a game far from the everyday, de Fondaumiere agreed that Heavy Rain has been a challenge to market. "It's a difficult game to market, because it's difficult for people to understand what it is unless they experience it," he admitted in our video interview above. "So we have to show it to them. We probably have to give them a playable demo for them to see and experience for themselves how different and unique this experience is." We argued that a playable demo would simply reveal how unconventional the controls could be, to which de Fondaumiere responded: "You simply cannot use conventional game mechanisms when you want to create a unique experience. But I think that -- and user tests we've conducted show that -- you get used to it very quickly. It's quite intuitive. I'm not too concerned about this. At all, actually." Finally, when asked if he had any final words to tell the Joystiq audience, de Fondaumiere advised fans not to sell the game back to GameStop after completing the story. "Buy the game, don't sell it. Keep it to yourself. You'll need it to continue and experience more episodes in the months following the launch of the game." So, DLC confirmed, right?