Here are some good factoids from Iwata's interview with and Tezuka and Nakago:
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The first Super Mario and Zelda titles were made simultaneously, with the same staff.
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Spinning bars of fire were first in Zelda, but were then transferred to Mario.
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At first Zelda was only going to be a series of dungeons (no over ground world)
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SMB levels were designed on graph paper, and took a full day to get a change onto a ROM.
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World 1-1 was the last level finished.
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The grass and clouds in SMB are the same object.
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Goombas were added last. At first it was going to be only Koopa Troopas.
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Heart pieces in Zelda came about because they wanted more items in the game.
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The P-Wing from SMB3 stands for Paratroopa (Koopa Paratroopa's wing)
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Miyamoto wanted to put Yoshi in SMB3
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They attempted to put multiplayer in SMB3, SMW, and NSMB DS.
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All the Super Guide & Hint Movies in NSMB Wii were performed by real players.
"So in that sense, you could describe New Super Mario Bros. Wii as being the first straight-ahead evolution in the horizontally-scrolling 2D platform game since Super Mario World, with which it is comparable in terms of the attention to detail and care that went into it."