It turns out it is just some stupid buff system but they still totally sell it as people hooking up in the game.
I'm pretty much right on the verge of trolling the hell out of it. Still looking into it.
Specifically looking into how the Soulmate system works. The trolling possibilites are potentially infinite.
OH MY GOD IT IS EVEN BETTER THAN I THOUGHT!
Look at these *crag*ers.
This is fertile ground my friends.
http://asdastory.gamescampus.com/community/soulmateboard.asp
I think I'm in love.
The name sounds like someone couldn't decide on what to call it so they just punched the keyboard and named it ASDA.