X10 was a special day for Remedy's long-in-development Alan Wake: the release date was announced at last, officially bringing the psychological thriller within a few months of release. On this occasion, Matias Myllyrinne, managing director of Remedy, shared his thoughts with Joystiq about episodic gaming, the inevitabillity of digital distribution, and high-profile competition.

Joystiq: It was announced earlier that there would be episodes of Alan Wake.

Matias Myllyrinne: It was just announced in CES by Robbie Bach.

Did you guys take a look at the experiment with Fable 2? That was surprising. What are your thoughts on that?

I think it's interesting to see how those new forms of enjoying entertainment -- how to distribute that, and get through to people in the way they want to enjoy it. I think it'll be really cool to see what happens with the Fable episodic delivery stuff. I think the jury's still out on how people want to consume media such as games. I think it's also an evolving thing, as well. If you think back to music, it's not that long ago that we all bought CDs. That changed. I thought it would happen like in two years, but it actually took more like seven for the music industry to shift and tilt.