You've got to hand it to those PlayStation and GameStop marketing people: They know how to speak our language. Take note, wannabees: If you've got an exclusive God of War III outfit to show off, you could show Kratos flipping out and killing people in it. But why do that when you could show him having a polite conversation with a mythological beast about his ensemble choice? Why indeed.

Fun fact: Kratos has more dialog in this trailer than in God of War I and II combined. It's true!