During its GDC press conference, Sony announced that the PlayStation motion controller -- newly dubbed PlayStation Move -- will launch in several different packages to accommodate the various gamers out there. Sony is planning an "aggressive" marketing campaign around the new peripheral when it launches later this year and -- similar to Microsoft's launch plans for Project Natal -- it will treat the launch of the PlayStation Move as a separate "platform launch."

There will be multiple bundles, including a bundle that includes a PlayStation 3 console, the PlayStation Move and the PlayStation Eye. Furthermore, the company will launch a starter pack, which includes a PlayStation Move, a PlayStation Eye and an unnamed game all for under $100.