It seems United Front Games is taking more than just inspiration from Media Molecule for their upcoming "Play, Create, Share" racer. In fact, it seems to have actually kidnapped the star of LittleBigPlanet and made him bonus DLC for the PS3 version of ModNation Racers.

According to the PlayStation.Blog, early copies of the game (marked with a special sticker) will include a code that unlocks Sackboy as a playable racer. Both pre-ordered copies and first-run copies purchased at retail will feature the bonus.

Sony seems very eager to encourage pre-orders for the upcoming racer, as Sackboy is just the latest addition to an extensive pre-order bonus campaign. Has the tactic worked, or are you still on the fence? Check out a new trailer (featuring Sackboy!) after the break.