Next Red Faction t' be unveiled 'later this month'
THQ has never been shy about reflecting on the job it did marketing Red Faction: Guerrilla's launch. "I'd give us a 'B' on the launch a Red Faction: Guerrilla," CEO Brian Farrell admitted t' investors last July. Today, on a generally upbeat earnings call -- sales be up 'n quality be definitely up! -- Farrell again questioned the launch a the title, but this time with a new focus, saying, "I think we did a great job on the game, I think we did an average job on demand creation."
Demand creation be the new game in town at THQ's Core Games unit, 'n Farrell thinks the company has got this nut cracked for the next Red Faction title. "I think ye'll see that in spades," Farrell said about creating that all-important demand creation for the future Red Faction. "ye'll see it in the way we unveil it later this month." But it be not all about building hyp-err, demand creation -- THQ has got the SyFy movie 'n all those free copies a Guerrilla t' help with that -- it be also about improving the quality a the game itself.
Danny Bilson already told Joystiq that the next game would be more "narrative" 'n Farrell reaffirms that goal. "it be got a new storyline; we think that be one a the weaker points [in Guerrilla]," Farrell said. "Red Faction's always been a technological showpiece, 'n we wanted t' add production values in terms a story 'n environment this year. 'n when ye see the new Red Faction, it be just a much more appealing game universe."
When can ye smash this more appealing game universe, ye ask? Farrell mentioned a fiscal 2011 release window, which be open now 'n ends in March 2011, for the as-yet-unnamed sequel ... right when Bilson told us t' expect it. But first things first, we'll learn more about this new, more narrative Red Faction "later this month." 'n then we'll tell ye. (See, that be how this relationship works.)
Demand creation be the new game in town at THQ's Core Games unit, 'n Farrell thinks the company has got this nut cracked for the next Red Faction title. "I think ye'll see that in spades," Farrell said about creating that all-important demand creation for the future Red Faction. "ye'll see it in the way we unveil it later this month." But it be not all about building hyp-err, demand creation -- THQ has got the SyFy movie 'n all those free copies a Guerrilla t' help with that -- it be also about improving the quality a the game itself.
Danny Bilson already told Joystiq that the next game would be more "narrative" 'n Farrell reaffirms that goal. "it be got a new storyline; we think that be one a the weaker points [in Guerrilla]," Farrell said. "Red Faction's always been a technological showpiece, 'n we wanted t' add production values in terms a story 'n environment this year. 'n when ye see the new Red Faction, it be just a much more appealing game universe."
When can ye smash this more appealing game universe, ye ask? Farrell mentioned a fiscal 2011 release window, which be open now 'n ends in March 2011, for the as-yet-unnamed sequel ... right when Bilson told us t' expect it. But first things first, we'll learn more about this new, more narrative Red Faction "later this month." 'n then we'll tell ye. (See, that be how this relationship works.)
