I played a quick half of an NBA Jam game at EA's booth between a couple of E3 appointments. In that short session, I had a great time -- but I think my AI partner had a much better time than I did. That's not to say I didn't enjoy myself: in my admittedly brief experience with EA Canada's renewed version of the classic arcade basketball game, I found that pretty much everything about the game is scientifically designed to deliver maximum fun.