Joe Danger dev explains why publishers don't get downloadable games
Hello Games' Sean Murray learned a lot when looking for a third-party publisher for his company's recent PSN critical and sales success Joe Danger. But the final takeaway from all those lessons seems to boil down to the same thing: most of the big publishers do not know what they're doing in the downloadable games market.
Speaking at the Develop Conference in Brighton today, Murray presented much of the personal research and anecdotes that convinced him and the three friends that make up his tiny company to self-publish on PSN rather than attach themselves to an established third-party publisher. Chief among those reasons was the fact that digital downloads from big publishers don't tend to sell very well on the download services.
Excepting established franchise re-releases like Galaga and Street Fighter 2, which skew the data, Murray's research found that an overwhelming majority (77 percent) of original IP from third-party publishers sold a paltry 25,000 copies or less on Xbox Live Arcade and the PlayStation Network. These weren't underappreciated critical gems either -- 68 percent of original IP third-party downloadable games earned a 65 percent or lower average on Metacritic, Murray said.
Speaking at the Develop Conference in Brighton today, Murray presented much of the personal research and anecdotes that convinced him and the three friends that make up his tiny company to self-publish on PSN rather than attach themselves to an established third-party publisher. Chief among those reasons was the fact that digital downloads from big publishers don't tend to sell very well on the download services.
Excepting established franchise re-releases like Galaga and Street Fighter 2, which skew the data, Murray's research found that an overwhelming majority (77 percent) of original IP from third-party publishers sold a paltry 25,000 copies or less on Xbox Live Arcade and the PlayStation Network. These weren't underappreciated critical gems either -- 68 percent of original IP third-party downloadable games earned a 65 percent or lower average on Metacritic, Murray said.
