"I guess we're now a medium-sized company instead of a startup because we have over 200 people," OnLive CEO Steve Perlman told Joystiq when we met with him to get our hands on the company's final MicroConsole hardware earlier this month. "We've had over two million sessions, which is basically when someone uses the service. Some of them are short, while others are quite long, on the order of 20 hours."

While not providing deeper usage statistics, Perlman remarked that "The growth has been rapidly accelerating. We had more people using OnLive in October than in all the months previous. November is even growing beyond that." This in the absence of any substantial marketing, and without a presence in the living room. That will all change, he said, with the December 2 introduction of what is being billed as the service's "TV adapter" and a corresponding major media ad push.

The company is betting on the device's $99 price point and simple setup to establish a foothold in console gaming -- Perlman said that it's more about the "TV market," which "is 10 times larger than the PC or Mac market" -- and that publishers continue to be sold on the platform. "All the hand waving and all the slide shows and demos ... checks seem to have more influence on publishers than anything."