Acony Games, a German developer, has been working on an online first-person shooter called Hedone, about contestants fighting to win a deadly reality show. Sony Online Entertainment today announced that it is publishing a game by Acony called Bullet Run, and as far as we can tell it's Hedone with a new title.

There's no mention of Hedone on the official website or in the press release, but the free-to-play shooter now called Bullet Run boasts the same reality show premise as Acony's project, and it certainly looks the same as the old game (not to mention that hedone.tv now redirects to Sony's official Bullet Run site).

Some of Acony's developers previously worked on MMO flops APB and BattleForge, so the track record here isn't the greatest. But SOE apparently sees something in the title and is already trying to work some rebranding magic. Beta signups for Bullet Run are going on now, and the game is set to go live later this summer.