NoE is looking for people that have managed to break the million coin total in New Super Mario Bros. 2. If you have achieved that goal, you can send them a picture of your accomplishment in order to get official recognition. They'll send you an email response that includes a virtual award recognition, and they'll also add your name to the official NSMB2 website. Now you have a little more incentive to get the job done! Thanks (and congrats to) Tilmen for the heads up!